The precocious porn nymphet concocted her pseudonym long ago from Traci, her preferred Christian name, and the surname of her favorite television actor, Jack Lord. We first met Lords in 1988, as she was transitioning from adult entertainment to acting. Today, Lords is most famous for her roles in cult movies such as John Waters‘ Cry-Baby, Nowhere, and Blade. After turning 18, Lord’s true age was discovered, and she became infamous her films were taken out of circulation, and she retired from pornography to become an actress, fashion model, and singer. Soon after, she began appearing in adult films. In the mid-80s, when she was just 15, Traci Lords modeled nude for Penthouse using a fake ID. There are plenty of familiar faces in the campaign-from iconic model Alek Wek, to filmmaker Larry Clark, designer Shayne Oliver, and writer Chris Kraus-but one that stands out in particular, however, is actor Traci Lords.
The brand also restored its original logo, and unveiled its Fall 2017 campaign, shot by Ethan James Green. Yesterday, the brand announced several new initiatives including Helmut Re-Edition, the Helmut Lang Design Residency program, and Seen by The Artists Series. Under “editor-in-residence” Isabella Burley, Helmut Lang is returning to its roots.
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